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Parker: Mammoth VR creates immersive experiences

Jeff Bradshaw moved to Calgary and became an account executive with CTV after leaving Wetaskiwin Composite High School. Keen to work for himself, the entrepreneurially minded young man more than 20 years ago launched a creative agency now known as V Strategies.

Tagged “Story First – Medium Second,” it has become a very successful group of talented people specializing in visual storytelling, helping companies communicate and engage audiences through visual stories. A team of 22 full-time writers, editors, producers and programmers, working from an office at east end of 9th Avenue in Inglewood, plan, produce and deliver Everything Visual.

V Strategies provided the communications strategy for CalgaryNEXT. Its other recent campaigns have included building a video gallery for the RESOLVE housing campaign, an animated explanation of the Calgary Parking Authority’s mandate called Building A Better Calgary, and the Coming Together video for Brookfield Residential’s Livingston community.

A second division, called V-Learning, produces training programs for employees. Bradshaw says the use of visually engaging material, combined with innovative e-learning and traditional in-class contexts, results in optimal retention and a meaningful outcome.

More recently, with partner Matt Wright, Bradshaw launched Mammoth VR, a content creation and technology development studio focused on creating larger-than-life virtual reality and immersive 360-degree experiences.

 I visited the Mammoth studio to experience a computer-generated environment. Fitted with earphones and a wrap-around headset, I was transported to a mountain range so real I felt a little dizzy from my fear of heights.

What a great sales tool to attract visitors to our Rockies – or the Stampede, or tours of our city.

Mammoth has so many potential commercial applications. Another experience I was given was in using the “gloves” – my enhanced view of the remotes I had in both hands – to take a fire extinguisher from its stand and, following instructions, extinguished a roaring fire with the foam.

Clients are already using Mammoth for a variety of training exercises that can be taught without leaving the office, or anywhere out in the field.

A real winner was an app produced for Bayer CropScience. A farmer can pull out his custom-printed virtual reality cardboard glasses and show his buddies just how Bayer sprayers work.

Cargill is using Mammoth’s virtual technology at conferences and trade shows to give viewers a tour of its plants to show off the company’s sustainable green energy method of supplying chicken and beef to consumers.

Few of us can imagine what it is like to live in the Calgary Drop-In Centre. With the help of Calgary illustrator Mandy Stobo, Mammoth took people on a virtual tour of the facility to get a real life experience of how its clients are cared for.

Virtual reality is set to become an amazing larger-than-life selling and educational tool.

News and notes

  • Incorporating 3-D, animation, motion graphics, stock footage and the voice of Kelsey Grammer in its 100 Years of Legacy for ESPN’s Indy 500 video has produced a winning finish for Jump Studios. The Calgary firm earned a Gold PromaxBDA Award in excellence in media marketing for another exciting project for its longtime client ESPN.

 

  • West Hillhurst has become a highly sought after neighbourhood with its close proximity to the Kensington retail district, short walking distance to the Bow River Pathway and quick access to downtown. The community recently celebrated the opening of the new Kensington branch of the Royal Canadian Legion and, at the corner of 19th Street, Truman-built Savoy, with 50 condos and five townhomes. An approved inner city mixed-use development site at 1st Avenue has recently been brought to market by Avison Young that will further enhance the trendy 19th street corridor.

David Parker appears regularly in the Herald. Read his columns online at calgaryherald.com/business. He can be reached at 403-830-4622 or by email at info@davidparker.ca.

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http://calgaryherald.com/business/local-business/parker-v-strategies