ONLINE ticket sites like Viagogo and StubHub will be forced to give out unique reference numbers to fans to stamp out an explosion in fake tickets under a new law passed on Thursday.
It comes after Ed Sheeran’s manager demanded a crackdown on rogue tickets being sold on the secondary market and a campaign by MPs.
Ed Sheeran’s manager demanded a crackdown on secondary ticket sales[/caption]
The controversial ticketing websites — which make a fortune buying up and selling on tickets for gigs and sporting events — have to give seat, row and block numbers for seated venues.
But there’s currently no requirement for standing seats.
It will mean buyers can weed out rogue tickets and check they’re genuine before travelling to events.
Tory MP Nigel Adams says the new law is good news[/caption]
Last night Tory MP Nigel Adams, who has campaigned for the crackdown, said the law change was good news for consumers and would act as a deterrent to touts.
He said: “This is going to make life more difficult for the touts and sends a clear message to consumers — be very careful when buying tickets on the secondary market.
“It means if tickets are resold contrary to the terms and conditions, the event organiser is able to cancel the ticket.
“Forcing them to put on this unique reference number will help them identify any fraudulent resale and stop any ticket being bought”.
He added: “It is going to make it much more difficult for touts and those secondary sites to rip off fans.
“It will also help the event organiser to cancel tickets that were bought through the wrong channel.
“The battle against the touts is by no means over but these measures are a significant step in the right direction.”
Last month Ed Sheeran’s manager Stuart Camp accused Viagogo of “lying to the public”.
He told of his horror when tickets for the singer’s gig with the Teenage Cancer Trust costing £10 to £40 appeared on Viagogo priced at more than £5,000.
This is going to make life more difficult for the touts and sends a clear message to consumersTory MP Nigel Adams
Tour promoter Stuart Galbraith said he wrote to the four main secondary ticket sites — Viagogo, Seatwave, GetMeIn and StubHub — telling them not to sell seats at the O2 gigs in June.
But all four ignored the request and listed tickets at inflated prices, despite knowing any found to be resold would be cancelled and the customer turned away.
The Government has already announced a crackdown on “bots” software that allow touts to buy up to 1,000 tickets at a time.
The amendment to the Digital Economy Bill passed its final parliamentary hurdle in the Lords on Thursday.
It will now go forward for Royal Assent.