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Posh supermarket chain Waitrose planning to introduce fine dining ‘supper clubs’ to stores across the UK

WAITROSE is planning to introduce fine dining “supper clubs” in stores across the country.

The posh supermarket chain tried out the idea in the branch cafe at Haywards Heath, West Sussex.

Waitrose
Waitrose is planning to introduce fine dining “supper clubs” in stores across the country
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Nine nights were sold out in April and May, with customers giving “overwhelmingly positive feedback” over the £35-a-head three-course meal.

Karen Himsworth, manager of Waitrose Cookery School which provided the chefs, said: “There is a lot for us to consider before we decide if we can take it forward, but the experience has been incredibly encouraging.”

She said not all branches had space for a supper club and location would be an important factor.

Couple having dinner
Waitrose customers will be able to get a three-course meal for £35-a-head
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She added: “All our stores are different, so we need to think about things such as menu choice.”

The supper clubs, which have also been trialled at Newbury, Berks, and Salisbury, Wilts, ­featured mood lighting and jazz.

Couple having dinner
Waitrose Cookery School is considering different menu choices for different stores around the country
Getty Images

The menu included a brown shrimp cocktail starter, main course of roast chicken ballotine and chocolate pave dessert.

In the price were nibbles and wine. 

FUENTE:

https://www.thesun.co.uk/money/3653815/posh-supermarket-chain-waitrose-planning-to-introduce-fine-dining-supper-clubs-to-stores-across-the-uk/